Using latent content analysis we examine hegemonic perceptions of culture in The Lego Movie. We will
examine normative values in the main character’s life. Our content analysis will focus on the simple aspects
of the life to the more complex social behaviours. Eliminating any self-thinking and changing it for a more
collective agreement on what is acceptable. We will explore and expose all the different hegemonic perceptions
that inform The Lego Movie.
